![]() Items that will be sold online probably shouldn’t have a lot of extra space that could cause the product to rattle around, or the package to bend. You’re going to want to think about packaging differently if the product is going to be sold online and shipped than if it’s going to need to stand out from the competition on a big-box store shelf. How are people buying the product?Īre they purchasing it in a supermarket? A small boutique? Online? ![]() Alternatively, items geared towards an affluent customer will need to consider materials that create a feeling of luxury. Products for older adults may need larger text. Is the product supposed to be used by men, women or both? Is it for children or adults? Is it geared towards people who are environmentally conscious? To those on a budget or with lots of disposable income?Ī product’s packaging should appeal to its ideal consumer it’s important to know who that consumer is before you start the design process. Something that is large or with odd dimensions, on the other hand, may require a custom packaging solution instead of an out-of-the-box box. For example, a delicate product will require more secure packaging. This question is going to help you determine if there are any logistical musts for your product packaging. What are you selling? How big is it? What materials is it made of? Is it delicate? Not a trick question this should be an easy one. Let’s look at these a little bit more in-depth: by Martis Lupus 1. There are three questions you must have the answer to before you start designing the packaging for a product:
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