![]() It certainly doesn’t help that Adobe continuously confuse their customers, but with their profits skyrocketing, they seem not to care.Īs the founder of this site, I’m in a position where I’m able to test basically any photo software I want to so that I can offer advice to my readers and followers. With recent news that Adobe will be retiring the last-remaining standalone version of Lightroom (6), it seems to have spurned Adobe’s competitors on even more. That was of course the catalyst for all of these changes because many people simply don’t want to see that monthly charge. The world of photo editing apps is becoming increasingly competitive and there are now several excellent options out there for people that want to avoid the subscription model which Adobe has put into place. In Macphun’s blog post about the upcoming change, they shared news that the growth they have experienced in the last year, is more than the previous three years combined! We think that this name is a better fit and is closer to where we want to go in the near future. To reflect a lot of upcoming changes, our growth and big plans we are changing the name to SKYLUM. And we will do the best we can to make you happy with your new software. We also know that you – photographers – have high expectations and demands. We feel we are among the few companies who can achieve this goal. We have a vision of bringing photographers a truly worthy Adobe alternative. Of course, having “Mac” in your name becomes a little confusing if you start making software for PCs, so it comes as no surprise that Macphun are rebranding themselves and changing to Skylum Software. In 2017, Aurora HDR because the first Macphun software that’s available for PC, and the Luminar 2018 release is also set to debut on Windows-based machines very soon. Luminar is a whole different beast though, and for many people it can be a complete solution that replaces the editing possibilities of both Lightroom and Photoshop by combining an interface that is similar to the Lightroom Develop module, but also building in the power of layers and layer masking that are found in Photoshop. In my opinion, Aurora HDR is the best HDR program out there and it’s the only one I’ll use for HDR editing if I need to do more than a simple merge of exposures in Lightroom. In the last couple of years however, the company has switched gears and produced two incredibly powerful programs called Aurora HDR and Luminar which operate as standalone programs, or plugins for other pieces of software. ![]() The company started life by creating iOS apps, but then quickly moved into image editing with a number of task-specific plugins for Adobe Lightroom and Photoshop. In the last couple of years, Macphun have emerged as a huge player in the photography software industry, and they seem to be gaining momentum every month.
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