I even, once upon a time, judged an art contest in a virtual world!īut there isn’t really a doubt that the current supernova of interest in trading unique digital objects is a bubble. I am pro digital art, and I am pro digital artists making money. In that sense, NFTs may be new and baffling to the art world, even as they are a kind of an enticingly rarified version of its most ancient commercial mythology.Īnd look, before I go any further, I want to make something clear: I am very much pro digital art. “People are paying for ?!?” is one of two or three archetypal art stories, as far as the popular interest is concerned. I kept trying to bring the conversation back around: “Yes, but what do you like about these images as art?” He kept coming back at me with the prices.įinally, after I raised the art question one last time, he said in exasperation: “Ben, when the Maurizio Cattelan banana sold at Art Basel-what was the headline? The money! The money is the art.” (I’m paraphrasing, of course, but it’s close.) He said NFTs were the future, that in a generation they would be the only art that matters, and he kept reeling off prices: this CryptoPunk went for this amount, such and such sold for so much on Nifty Gateway, etc. ![]() I told him I was watching the space, but hadn’t much to say yet, and asked what he thought. ![]() NFTs were not the subject, but in the Q&A period, one student asked me what I thought about NFTs. I was giving a lecture to an undergraduate class at NYU a few weeks ago.
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